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The Problem with Online Travel Agents
The conflict between hotels and online travel agencies that sell their rooms is in full swing, and it will only get more ferocious.
While there may always be a place for the traditional shop front Travel Agent, where customers can get personalised and hopefully friendly service, there should be no need for online middlemen.
Guests, by using these mega OTAs like Expedia, Price Line Group and Trip Advisor, are depriving hotels of millions of dollars in revenue and should be encouraged to book directly with hotels.
It's time for hotels to stand up and realise that the huge yearly commissions they fork out to these OTAs would be better spent on promoting direct sales.
It's easier than many think.
While there may always be a place for the traditional shop front Travel Agent, where customers can get personalised and hopefully friendly service, there should be no need for online middlemen.
Guests, by using these mega OTAs like Expedia, Price Line Group and Trip Advisor, are depriving hotels of millions of dollars in revenue and should be encouraged to book directly with hotels.
It's time for hotels to stand up and realise that the huge yearly commissions they fork out to these OTAs would be better spent on promoting direct sales.
It's easier than many think.
Swiss Gourmet
A true culinary travel guide to the best Haute Cuisine Restaurants in Switzerland.
Detailed information and background for each featured restaurant.
Top Chefs from these restaurants give their recipes for gourmet dishes you can make at home.
Detailed information and background for each featured restaurant.
Top Chefs from these restaurants give their recipes for gourmet dishes you can make at home.
